samples
Fashion, beauty & lifestyle copywriting across digital + IRL.
sincerely yours
Developed copy for launch of gen alpha skincare brand, Sincerely Yours—from educational content to PDPs, email and UX.
sanctuary
Owned email and homepage copy: fresh drops, seasonal campaigns, sales, ads and more.
IPSY
Co-wrote hero script + cutdowns for the IPSY I Play Beauty campaign.
rent the runway
Led messaging across site, email, and app—covering go-to-markets, delivery & returns, and membership experience.
belif
Led messaging strategy and execution for launch assets of the Korean skincare brand’s Aqua Bomb Eye Gel, Super Drops Glow Serum and Multivitamin Lipcerin.
e.l.f. cosmetics
Owned copy for creative campaigns, launch emails, push notifications, visual
merchandising, packaging, product + shade names, ads and beyond.
