samples
Launch campaigns. Webby-nominated scripts. PDPs, checkout flows, and subject lines worth tapping.
sincerely yours
Built the full copy ecosystem for this Sephora-exclusive gen alpha skincare launch — brand voice, PDPs, email, UX, and educational content. The challenge: speak to teens with the same seriousness they want to be taken with. SEE FULL SITE
sanctuary
Owned email and homepage copy across campaigns, drops, and seasonal moments. Most recently, developed the Spring '26 campaign — profiling four women whose distinct approaches to dressing bring the brand's world to life.
IPSY
✦ Webby Award Nominee — Brand Strategy
Partnered with Adolescent Content to shape voice and script for the I Play Beauty campaign — reframing makeup as a practice, not a fix. Built the cross-channel messaging toolkit and co-wrote the hero script and cutdowns.
rent the runway
Led messaging across site, email, social, and app—covering go-to-markets, delivery & returns, and membership experience.
belif
Led messaging strategy and execution for launch assets of the Korean skincare brand’s Aqua Bomb Eye Gel, Super Drops Glow Serum and Multivitamin Lipcerin.
e.l.f. cosmetics
Glow Reviver Lip Balm flavor social launch
Power Grip Stick & Slick Gel Pomade social launch
Owned copy for creative campaigns, launch emails, push notifications, visual merchandising, packaging, product + shade names, ads and beyond.
Soft Glam Satin Concealer - no crease social promo
