tone-of-voice work

I help brands find their voices through messaging frameworks, lexicons and guidelines that flex across channels and audiences.

  • IPSY

    Developed cross-channel messaging toolkit for the Webby-nominated ‘I Play Beauty’ campaign, respositioning makeup as a catalyst for play, not perfection.

  • SANCTUARY

    Refined the womenswear brand’s voice to channel the friend who’s grounded, effortless, and always in the know.

  • JASPER

    Distilled the burgeoning brand’s founding vision into storytelling frameworks to target its distinctive cool girl base.

let's talk tone